Start With the Room Everyone Avoids BookingPicture a small meeting room that gets booked constantly, but never gets booked twice by the same person. Six chairs, a screen, a camera mounted above it, and a complaint that keeps coming back in slightly different words - someone on the call cannot quite hear the person sitting furthest … Read More

Why Scaling Up From a Small Room Setup Does Not WorkA lot of businesses treat boardroom AV as small-room gear with a bigger price tag attached. The logic seems reasonable on the surface, but it misses what actually changes once a room moves from six seats to fifteen or twenty.A boardroom is not a larger version of the same … Read More

The Myth That Platform Choice Locks You Into One Hardware BrandMost businesses treat this as a much larger decision than it needs to be, assuming Zoom Rooms and Teams Rooms each require their own dedicated hardware brand. That assumption does not hold up once the actual certification landscape is looked at properly.Here is … Read More

What the Data Says About How Offices Actually Buy This GearLook at how most offices actually go about this and a pattern shows up fast. The camera gets chosen first, and only later does anyone ask whether the room can actually hear what is being said. That order is backwards, because the camera is rarely the part that fails in a me… Read More

Three Strong Brands, One Decision That Is Not That ComplicatedAll three of these brands make competent video conferencing hardware. That is the honest starting point, because most comparisons pretend one of them is obviously inferior when the reality is closer than the marketing suggests.What actually matters is not brand p… Read More